Gap’s square logo design is so iconic that when the company tried to rebrand in 2010, there was a massive public outcry. In unison, the logo conveys the perfect message for a banking corporation. Finally, the bold, slab font is assertive and gives the impression of strength and fortitude. The color blue is widely associated with stability and reliability. The square contains and secures the logo. The American Express logo uses three solid elements. These elements are designed to express the company’s brand personality perfectly- including the flashy gradient, which enhances the opulence that Amex has always conveyed. Their simple blue design with a sans serif font has changed very little since its inception. As a financial organization, the company needs to communicate security and trustworthiness. American ExpressĪmerican Express has the perfect example of a square logo. It’s also easier to recognize and print on merchandise both on and offline. The BBC square logo is a fantastic example of how simplifying your branding can leave you with the most impactful, core elements. The simple, strong square shapes have truly stood the test of time. The box lettering was contained in squares and became the new logo. In the 1980s, the decision was made to modernize the branding. When the network’s logo first launched, it was comprised of multiple circular iterations to differentiate between channels (BBC Education, BBC News, etc.). The U.K.’s broadcasting center has one of the most recognizable square logo examples. We’ve analyzed some of the most popular square logos so you can understand their design, and find some inspiration for your own! 1.
#Square logos how to
If you’re thinking of using a square logo for your logo design, we’ll cover iconic square logo examples and how to nail this look.
Where circular shapes are found in nature, squares are more often found in human-made structures. Squares are strongly associated with stability and structure. The associations of square logos go beyond language barriers and can even be used to establish a brand internationally! From financial institutions to functional clothing, square logos have long been used to communicate business values and products at a subconscious level. Squares are popular logo shapes for brands that want to convey trust, stability, and structure.
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